Integrity and Social Responsibility Essay Example | Topics and Well Written Essays - 1000 words

Integrity and Social Responsibility - Essay Example International human rights law imposes obligations and responsibilities on Governments, and thus promotes and ensures protection of the fundamental freedom of groups and individuals (Ohchr.org, n.d.).Thus, Governments play a significant role as they are responsible to comply with the international human rights law and to refrain from acts that are contradictory to this law. Human rights are based on the principle of universality, which is the cornerstone of international human rights law. This principle was first declared in the Universal Declaration on Human Rights in 1948 (Ohchr.org, n.d.). Also, human rights are interdependent, interrelated and indivisible, whereas all people have the right to life, freedom of expression, equality before the law, right to education, social security, work, to self-determination, and personal development (Ohchr.org, n.d.). Another cross-cutting principle in international human rights law is the principle of non-discrimination. This principle is integrated into all major human right treaties, and has a central theme in the Convention on the Elimination of All Forms of Discrimination against Women and the International Convention on the Elimination of All Forms of Racial Discrimination (Ohchr.org, n.d.). Today, human rights are identified and declared in the numerous declarations, resolutions, and conventions, including the following: United Nations Convention: International Covenant on Civil and Political Rights; United Nations Universal Declaration of Human Rights and its Protocols; The Vienna Declaration and Programme of Action; ILO Declaration on Fundamental Principles and Rights at Work of 1998; and United Nations Convention: International Covenant on Economic, Social, and Cultural Rights (Global Reporting Initiative, n.d.). Increased public awareness and presence of various international organizations facilitate the process

Market planning Essay Example | Topics and Well Written Essays - 3000 words

Market planning - Essay Example For our marketing, we will adopt an Integrated Marketing Communication where all types of marketing tools that is sales promotions, advertisements, direct marketing, below the line activities as well as internet marketing are all synchronized so that there lies no conflict amongst any of them and consumers get the right image in their minds of a purely hygienic and light weight chips. Tyrrell’s Company is re-introducing its CREX light and crispy chips which are not only delicious but available at cheap rates. The company aims not only to increase sales but to enhance customer equity. Our move is to increase recognition especially amongst teenage population of United Kingdom. We also aim to improve our brand image by showing other that in our attempt to sell low fat goods we are showing our environmental friendly and caring attitude towards the people who can fall a prey to obesity. We as a â€Å"TYRELL CHIPS COMPANY† are ambitious to provide our customers the best quality of food at an affordable price. We believe in long term buyer-customer relationship and continue to adapt ourselves to the changing customers needs. Marketing Objectives should have three characteristics of being specific, measurable and should be achievable.(Small Business notes,2009) We plan to increase sales of our low calorie baked potato chips â€Å"Crex† to the teenage group in United Kingdom. With this regard we seek to remind consumers of our product by conveying to them our Unique Selling Proposition and as a result expect sales to increase by 10% in 9 months. Majority of various food manufacturers are in a struggle to produce low calorie products as pressurized by the UK government which stresses on to reduce obesity amongst children.(Red Orbit 2007) .A 10.6% share is held by the bakery products segment in which low-fat potato crisps have a lead. Hence, most of the companies use corn and rice based products to increase dietary element and reduce any chance of gaining